Hunter Brand Guidelines
A guide of design styles, usage rules, and resources to maintain a consistent brand aesthetic
Hunter Logo
Consistent application of the Hunter logo is essential to building and maintaining brand recognition.
Color
The primary goal of color usage in Hunter content is to give as much attention and focus on Hunter red.
Font
Hunter uses the Roboto type family in various styles. Roboto is characterized by its structured, geometric form to be powerful when it needs to be loud, and reserved when it needs to be easy-to-read.
Icons
Hunter's icon library is built to be clear and simple, while offering product-specific visuals alongside globally familiar icons.
Photography
Photos and images used in the Hunter brand fulfill both product information as well as authentic real world use cases.
