Hunter Brand Guidelines
Typography
For questions or concerns, contact Hunter Marketing at marketingdesign@hunter.com
Typefaces
The use of two type families provides a clear separation between bold, attention-grabbing headlines and clear, informative body copy.
View and download font families: Libre Franklin | Lato
Type Components
Headings
Headings are used to create various levels of typographic hierarchies. Libre Franklin is used to give the fullest power copy, providing a strong visual message. Lato can be used as an alternative for longer messages.
![](https://globalassets.hunter.com/images/assets/hunter-brand-typography-headings.png/Zz01MjA5MWUyYTI2NjQxMWVlOGZiZDRhMDlmYjczOWZmNw==?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOlsiNTIwOTFlMmEyNjY0MTFlZThmYmQ0YTA5ZmI3MzlmZjciXSwiZXhwIjoxNjg5ODAwMjYwfQ.3QNI-XZ4N7aT50Z69_Z5OcKNcTXxS63FS8bLfhI-a-A&quality=90)
Body
Body is used for blocks of text. Lato allows for greater readability in longer strings. Ensure that your copy is not overly drawn out — stay to the point and break paragraphs where needed.
![](https://globalassets.hunter.com/images/assets/hunter-brand-typography-body.png/Zz01MjA4YmEwYzI2NjQxMWVlOTgwMTRhMDlmYjczOWZmNw==?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOlsiNTIwOGJhMGMyNjY0MTFlZTk4MDE0YTA5ZmI3MzlmZjciXSwiZXhwIjoxNjg5ODAwMjkzfQ.7qLn5CA-53GoN3QrVb7mbUMJ7ppVc1MD55EL_TtQF9c&quality=90)
Quotes
Quotes utilize the Libre Franklin typeface in a lighter, italic usage. It is set apart from the other copy while also giving it a concrete, trustworthy message.
![](https://globalassets.hunter.com/images/assets/hunter-brand-typography-quotes.png/Zz01MjA4Nzg2MjI2NjQxMWVlYTRjY2NhYjkwN2IyY2MzOA==?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOlsiNTIwODc4NjIyNjY0MTFlZWE0Y2NjYWI5MDdiMmNjMzgiXSwiZXhwIjoxNjg5ODAwMzIxfQ.X61NeNBxcPRlWflzQmHJ6kw8dtN0hmvfmb0BNxs1ZWU&quality=90)
Labels
Labels are used as a preface to content. They give the reader some insight as to what the following copy will entail.
![](https://globalassets.hunter.com/images/assets/hunter-brand-typography-labels.png/Zz01MjA5NGU3YzI2NjQxMWVlYTJiYzdhYWIxOTMyMWVmMg==?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOlsiNTIwOTRlN2MyNjY0MTFlZWEyYmM3YWFiMTkzMjFlZjIiXSwiZXhwIjoxNjg5ODAwMzU5fQ.oLbQTslVEp-9rcH62uCh2AT955VLRRbeOONWvFeJw4U&quality=90)
Captions
Captions provide non-essential additional information to content, often images or video. They should be as brief and informative as possible.
![](https://globalassets.hunter.com/images/assets/hunter-brand-typography-captions.png/Zz01MjA3MjBmYzI2NjQxMWVlODViNjI2MWZhMjYzYjAyMw==?token=eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJzdWIiOlsiNTIwNzIwZmMyNjY0MTFlZTg1YjYyNjFmYTI2M2IwMjMiXSwiZXhwIjoxNjg5ODAwNDAwfQ.6KDHKDekBUDk7GNnWEXwn8g2pmGXRfRmybHOMAcgBNs&quality=90)
Formatting
Bold
Bold is used to add hierarchy within a sentence or to call attention.
Italic
Italic can be used for placing emphasis on part of a sentence, rendering the text as italic.
Underline
For web: Underline is used only for text links (either hover state or default state, depending on the style of the link) and should not be used as a mechanism for adding emphasis.
For print: Underline can add emphasis to select words in an already emphasized message.