Hunter Brand Guidelines
Photos
General Guidelines
Create high-quality, high-resolution images that promote Hunter and our products. Show the product and features in the best studio light or “on location” photos.
-
Key Elements
Color: Natural and balanced, for a normal look. Avoid using red vehicles on red alignment racks that would overshadow Hunter brand red.
Composition: Capture the full equipment as well as close up details. Level the orientation in vertical or horizontal formats. Do not use “artistic angles” when composing.
Lighting: Lighting should be bright enough to show details in shadows without blowing out highlights. Ensure contrast is natural and real, not harsh or dramatic. Opt for brighter imagery with color pop over darker styles.
Resolution: Always shoot at your camera’s highest resolution and if possible, in a RAW format.
Filters: Do not use any filters or effects — natural looking photos are key.
-
Editing
Processing: Process RAW format files for best quality of lighting, white balance, and detail. Archive RAW file and processed JPG files separately.
Photoshop Files: Save Photoshopped files in a .PSD format with all edited layers included.
Studio Photography
Shot in a controlled environment, Hunter studio photography aims to show products and equipment in a way that defines the core features and functions.
Real-Shop (Customer Location) Photography
Seeing Hunter products in actual shops around the world shows real technicians using the equipment along with realistic expectations in terms of what it may look like in another shop.
